Lavender's co-founder, Will Allred, talks with PandaDoc's Customer Engagement Lab about how to write B2B sales emails that get replies instead of getting deleted.

Some key things you'll learn are:

  • The best strategies for nurturing campaigns
  • How to give your ugly emails the makeover they deserve
  • Why you need to check your email on a phone before smashing that send button
PandaDoc's Customer Engagement Lab - Episode 3